This is Jaehee or simply, Jaye.
I'm a senior product designer and a former digital nomad traveling across continents.
This is Jaehee or simply, Jaye.
I'm a senior product designer and a former digital nomad traveling across continents.
Born in Seoul and raised in Montreal, I am currently based in Vancouver, working as a freelancer. Previously, I worked at Wealthsimple and Sound.xyz. I graduated from Emily Carr University of Art + Design with a degree in Interaction Design and studied Business Design at d.MBA.
Born in Seoul and raised in Montreal, I am currently based in Vancouver, working as a freelancer. Previously, I worked at Wealthsimple and Sound.xyz. I graduated from Emily Carr University of Art + Design with a degree in Interaction Design and studied Business Design at d.MBA.
About Me
About Me
Senior Product Designer
I've worked with all types of companies, ranging from in-house teams, agencies, and 0-to-1 startups in industries like fintech, music, Web3, and AI. I've created captivating user experiences recognized by leading US publications and won several UX awards.
I've worked with all types of companies, ranging from in-house teams, agencies, and 0-to-1 startups in industries like fintech, music, Web3, and AI. I've created captivating user experiences recognized by leading US publications and won several UX awards.
Former Digital Nomad
I have lived and traveled in major cities like New York, Paris, London, Tokyo, and more. This has enriched my understanding of people from diverse cultures, broadened my creative perspectives, and equipped me with the flexibility to adapt to various situations.
I have lived and traveled in major cities like New York, Paris, London, Tokyo, and more. This has enriched my understanding of people from diverse cultures, broadened my creative perspectives, and equipped me with the flexibility to adapt to various situations.
Efficient Problem Solver
My expertise lies in efficiently solving complex problems through a practical UX process and delivering visually stunning designs and interactive prototypes. I excel in maintaining meticulous attention to detail and organization, even within tight deadlines.
My expertise lies in efficiently solving complex problems through a practical UX process and delivering visually stunning designs and interactive prototypes. I excel in maintaining meticulous attention to detail and organization, even within tight deadlines.
Entrepreneurial Mindset
Before pursuing design, I spent a few years studying Entrepreneurship at McGill University. I further connected the two fields by joining the Shumka Centre for Creative Entrepreneurship at Emily Carr University and studying Business Design at d.MBA.
Before pursuing design, I spent a few years studying Entrepreneurship at McGill University. I further connected the two fields by joining the Shumka Centre for Creative Entrepreneurship at Emily Carr University and studying Business Design at d.MBA.
My career so far
My career so far
I've worked with a diverse range of companies, from 0-to-1 startups to mid-size and large tech firms. The industries I've worked in include fintech, music, Web3, AI, B2B, real estate, and transportation.
I've worked with a diverse range of companies, from 0-to-1 startups to mid-size and large tech firms. The industries I've worked in include fintech, music, Web3, AI, B2B, real estate, and transportation.
Self-Employed
Freelance Product Designer
From Jun 2021 - Present
From Jun 2021 - Present
From Jun 2021 - Present
Worked with agencies such as Airfoil, Godling and Wonderstruck, as well as 10+ startup clients backed by major capital firms in the US (Y Combinator, a16z, Sequoia, etc.) such as Sound.xyz, Playhouse, Luminai and Socean.fi.
Worked with agencies such as Airfoil, Godling and Wonderstruck, as well as 10+ startup clients backed by major capital firms in the US (Y Combinator, a16z, Sequoia, etc.) such as Sound.xyz, Playhouse, Luminai and Socean.fi.
Wealthsimple
Senior Product Designer
From Nov 2023 - October 2024
From Nov 2023 - October 2024
From Nov 2023 - October 2024
Worked with the Tiers team to improve the in-app experience for Premium and Generation clients, with projects such as the new Profile page, Tiers Everywhere experience, Improved Welcome to Premium modal, and Get Started with Premium checklists.
Developed, established, and maintained the Wealthsimple Tiers Domain Component Library.
Led the account opening experience and KYC revamp with the Clients Domain team.
Worked with the Tiers team to improve the in-app experience for Premium and Generation clients, with projects such as the new Profile page, Tiers Everywhere experience, Improved Welcome to Premium modal, and Get Started with Premium checklists.
Developed, established, and maintained the Wealthsimple Tiers Domain Component Library.
Led the account opening experience and KYC revamp with the Clients Domain team.
Sound.xyz
Founding Product Designer
From Feb 2022 - Jan 2023
Conducted research, designed, and prototyped various features for web, tablet, and mobile platforms, including the landing page, song page, collector profile, artist profile, activity feed, notifications and playlists.
Developed, established and maintained Sound Design System.
Conducted research, designed, and prototyped various features for web, tablet, and mobile platforms, including the landing page, song page, collector profile, artist profile, activity feed, notifications and playlists.
Developed, established and maintained Sound Design System.
Charitable Impact
Product designer
From Jun 2019 - Jun 2021
Conducted research and designed and prototyped various features for iOS including the onboarding flow, charity profile, giving group profile, and user profile.
Conducted research and designed and prototyped various features for iOS including the onboarding flow, charity profile, giving group profile, and user profile.
TED Talks
Exhibition Designer
From Jan 2017 - Apr 2017
Participated as an exhibition designer at TED 2017: The Future You. Designed a wearable piece of art titled "Mirrored Identity of a Modern Citizen”. Closely worked with costume designer, Leah Weinstein.
Participated as an exhibition designer at TED 2017: The Future You. Designed a wearable piece of art titled "Mirrored Identity of a Modern Citizen”. Closely worked with costume designer, Leah Weinstein.
I'm available for new opportunities
I'm always open to hearing from new people about their ideas, projects, or potential collaborations.
I'm available for new opportunities
I'm always open to hearing from new people about their ideas, projects, or potential collaborations.
Design Philosophy
01.
01.
Empathy is the Key
Good design forges profound connections, understanding user experiences, and creates enriching designs. Proactively stepping into users' shoes and iterating based on feedback are crucial to achieving this.
02.
02.
Clear Communication
It is crucial to articulate goals, present concepts, and actively listen and document feedback. This fosters collaboration, minimize misunderstandings, and create designs that effectively communicate and resonate with the intended users.
03.
03.
Quality and Efficiency
Smart prioritization is a must for efficiently delivering impactful designs of high quality. By identifying and focusing on key aspects, I can allocate my resources effectively, ensuring the delivery of designs that meet the highest standards.
Design Philosophy
01.
Empathy is the Key
Good design forges profound connections, understanding user experiences, and creates enriching designs. Proactively stepping into users' shoes and iterating based on feedback are crucial to achieving this.
02.
Clear Communication
It is crucial to articulate goals, present concepts, and actively listen and document feedback. This fosters collaboration, minimize misunderstandings, and create designs that effectively communicate and resonate with the intended users.
03.
Quality and Efficiency
Smart prioritization is a must for efficiently delivering impactful designs of high quality. By identifying and focusing on key aspects, I can allocate my resources effectively, ensuring the delivery of designs that meet the highest standards.
Awards
Awards
Stack I use every day
Figma
Framer
Arc browser
Notion
I'm a designer specializing in
✦ Product Design
✦ Visual Design
✦ Interaction Design
✦ Design Systems
I'm available for new opportunities
Stack I use every day
Figma
Framer
Arc browser
Notion
I'm a designer specializing in
✦ Product Design
✦ Visual Design
✦ Interaction Design
✦ Design Systems
I'm available for new opportunities