Charitable Impact
Online bank account for donations
In 2019, I joined Charitable Impact, a well-established mid-size startup based in Vancouver to start making practical impacts in people's lives.
For two years, I played a vital role in the complete redesign of the mobile app. My major contributions included recreating the onboarding experience, revamping all types of profiles, implementing personalized recommendations, and establishing a comprehensive design system.
I also lead iOS to Android transformation closely working with Android engineers and enhancing microinteractions on both platforms.
My mobile team won Best in UX and Best in Good at Van UX Awards.
Time
June 2019 – June 2021
Role
UX Designer, Design System Specialist
Team
1 Design Manager
1 Senior Designer
Tools
Sketch
Jira
Adobe After Effects
InVision
Discipline
UX/UI Design
UX Research
Graphic Design
Interaction Design
Design Systems
Key Figures
donated by users of Charitable Impact
charities have benefited from gifts sent by donors
people have given to the causes they care about
of user testers were able to describe app features
Mobile Team at Charitable Impact
Charitable Impact is an online giving platform built for Canadian donors that makes it easy to support any charity in Canada, raise money through crowdfunding, and track impact over time. Charitable Impact has helped more than 110,000 Canadians donate more than $660 million to thousands of charities nationwide.
Between 2016 and 2017, Charitable Impact saw a 170% growth in its mobile user base. In response, in mid 2018, the company decided to launch a newly designed mobile application by the beginning of 2020.
Design Systems
Home Screen
Profiles
Messaging
Notifications
Personalized Recommendations
Android Transformation
Microinteraction
To enhance the mobile app, our team collaborated with illustrator Petra Sitaru and the branding team to develop visual assets. We analyzed the available data using various phases of UX analysis, actively sought feedback from donors, and conducted user testing sessions with our UX researchers.
Exploring App Features
The app starts with a splash screen, followed by an onboarding experience that guides users on how to add money, get tax receipts, discover new charities and groups, and give with friends.
Personalize the App
During sign-up, users choose their causes of interest, enabling the app to deliver personalized recommendations for charities and giving groups. By allowing access to their location, users can easily explore nearby charitable organizations.
Empowering Giving
The home screen offers a range of empowering features, including a user's impact account balance, the ability to give to friends, discovering new charities based on interests, engaging with stories and tips, accessing a help center, and receiving notifications.
Engage and Donate to Charities
Charity profiles offer users essential information about each organization, including contact details, website links, photos showcasing their activities, program areas, and transparent revenue and expense graphs. Users have the convenience of directly contacting the charity and making donations, empowering them to take immediate action and make meaningful contributions to the cause.
Coming Together for a Cause
Giving Groups are free fundraising pages that foster collective support for charities. These groups enable multiple individuals to come together, pooling or raising money to amplify their impact. Within Giving Groups, users can actively engage by posting comments, sharing updates, participating in the group activity thread and making direct donation to the group.
Unifying Impact
Campaigns track and celebrate the success of multiple Giving Groups, combining their fundraising efforts for a collective impact. Supporters can see the total raised and the cumulative impact of various fundraisers and directly give to the campaign.
Personal Details
Within the user profile, users have the ability to fine-tune the visibility of personal profile details by selecting the Globe, Friends, or Lock icons. These options allow users to manage the visibility of information such as friends, giving goals, causes and topics, joined Giving Groups, and favorites. Additionally, users can access the app settings, granting them further control over their profile and overall app experience.
What I gained from this project
During my two years at Charitable Impact as a UX designer, I have cultivated a solid skill set and gained valuable experience in collaborating and communicating effectively with diverse teams.
Working closely with product designers, graphic designers, UX researchers, UX writers, engineers, and other stakeholders, I have developed the ability to effectively collaborate on various projects.
In addition to contributing as a team member, I have also acquired knowledge in project leadership while spearheading the app's Android transformation and playing a key role in developing the design system.
These experiences have provided me with a well-rounded understanding of design processes, teamwork, and project management within the organization.
