Foodsnob
A shortform video platform for food lovers
As the lead product designer at Foodsnob, I created an app where influencers could share videos of their favorite plates.
The aim was to create an immersive foodie experience by connecting influencers with their audience and providing a convenient way for foodies to discover, connect with fellow food lovers, and order dishes directly from the showcased videos.
Time
September 2021 – November 2021
Role
Design Lead, Product Designer
Team
1 Product Designer
1 Visual Designer
Deliverables
Wireframing
Mobile App
Merchant App
Design System
Landing Page
Marketing Assets
Discipline
UX/UI Design
UX Research
Graphic Design
Interaction Design
Design Systems
Business Impact
Influencers were onboardedin just 90 days
combined followers in just 90 days
Growth MoM
US Off-premise Food Purchase Market Opportunity
Online Food Delivery Market Opportunity
Challenges for merchants, eaters, and food influencers
Merchants have been struggling with marketing to meet the demands in the delivery boom while eaters have been struggling with finding the best food. Food influencers are struggling to make consistent income.
TikTok for Food + Uber Eats
The Playhouse team aimed to revolutionize the real estate landscape by creating an engaging and dynamic product that combined elements from TikTok and the real estate market. Our goal was to offer a fresh and captivating experience for a younger audience who desired more than traditional methods of exploring real estate. While branding materials and the logo were provided by another designer before my involvement, I contributed to the overall development and execution of the project.
Eaters
Explore exciting new food
Crowdsource food ideas
Support small businesses
Restaurants
Save 10-25% on commissions
Own customer relationships
Own branding decisions
Influencers
Monetize idle contents
Get guaranteed payout
Grow follower base
Planning the app
The client initially provided product specifications and basic design screens. Through a series of meetings and review sessions, we engaged in an iterative process to refine the wireframes, determining what to add and what to remove.
How might we streamline the process of discovering and ordering dishes from local restaurants?
HMW streamline the process of discovering and ordering dishes from local restaurants?
HMW enhance the social networking aspect of the app to foster connections and engagement among food enthusiasts?
HMW improve the search and filtering capabilities to help users find specific recipes or cuisines easily?
HMW integrate a rating and review system to allow users to share their feedback and experiences with recipes, restaurants, or specific dishes?
HMW create a seamless and intuitive onboarding experience for new users?
HMW personalize the app to cater to individual dietary preferences and restrictions?
Finally, after conducting multiple A/B testing sessions and engaging in stakeholder meetings, we have successfully delivered research-based designs for the complete mobile app, merchant app, landing page, design systems, and various marketing materials.
Introduction to Foodsnob
The Foodsnob app begins with onboarding screens that educate users about how they can navigate through the app, discover dishes in nearby restaurants, and order one for themselves.
Sign Up and Personalize
Users can sign up directly from onboarding or choose to sign up after skimming through the app and going to the profile tab. During the sign-up process, they can choose their culinary preferences, find friends, and import existing food reels from Instagram.
Swipe Left to Order
Users can swipe left to explore details and order dishes featured in videos. They have the flexibility to create a cart with the featured dishes, edit their order by choosing which items and the desired quantity, and easily track their order from start to finish.
Empowering Food Influencers
Food influencers and general users alike have the opportunity to upload videos, effortlessly edit them, and provide essential details about the content. This feature enables influencers to monetize their influence by partnering with restaurants for promotions, while users can share their culinary experiences with ease.
Personalized Profiles
Every user has a dedicated profile showcasing their profile tags, general information, uploaded content including videos, featured restaurants, and written guides. The profile tab serves as a gateway to various features, such as the messaging feature for connecting with others and the settings feature for customization.
Connect and Collaborate
The messaging feature enables users to forge valuable connections within the culinary realm. Users can leverage this feature to connect with restaurants for monetization opportunities, interact with fellow food enthusiasts, or create groups for exploring restaurants together.
Stay informed and connected
Users have the freedom to tailor their app experience by adjusting settings related to push notifications, privacy levels, account information, addresses, payment methods, and more. Additionally, users can generate a unique QR code for profile sharing, making it easier than ever to connect with others.
Merchant Operations
The Foodsnob Merchant App provides an optimized tablet experience for merchants, empowering them to efficiently manage their operations. From accepting orders to connecting with drivers and tracking the progress of each order, the merchant app streamlines the entire process.
Design Specifications
What I gained from this project
Working with the Foodsnob team and leading the project with another visual designer taught me valuable skills in effectively managing schedules and meetings for seamless handoffs. I developed expertise in scheduling, prioritization, and coordination, ensuring tasks were completed on time. Clear communication and collaboration were crucial for successful teamwork, while time management and adaptability allowed me to handle multiple tasks efficiently. The experience also emphasized the importance of attention to detail, professional growth, and effective project leadership.
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